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James Masterson
General Manager, Designs for Health Canada
James Masterson is an accomplished business leader with over 25 years of executive experience across the consumer health, wellness, and FMCG industries. As General Manager of Designs for Health Canada, James oversees all aspects of the Canadian business—leading strategic planning, commercial operations, sales execution, and cross-functional alignment to accelerate growth and deliver on the company’s mission of Designing a Well World.
Before joining Designs for Health, James held senior leadership roles at Nestlé Health Science, Atrium Innovations, Allergan, GlaxoSmithKline, and Bayer, where he built a track record of delivering transformative results and cultivating high-performing teams. He brings deep expertise in professional-grade supplements, omnichannel strategy, product innovation, and healthcare practitioner engagement.